business plan

Benefits of Business Plan


The advantages of drafting and following an adept set of business plan can offer a lot of advantages to any business house. Some of these points are enumerated as below:

  • In determining the break-even point of the related organization
  • In defining the enterprise’s objectives, operations, future activities, etc.
  • In addressing various disciplinary aspects of the products and services the  business offers
  • In understanding the market condition, consumers’ behavioral patterns, and any other factors in a better and convenient manner
  • In determining the company image, product pricing, brand promotion, and other available strategies
  • In analysing the competition level that is prevalent in the market
  • In constructing the development process and working towards achieving the same

Suggested References:


The Definitive Business Plan by Richard Stutely


The Business Plan Workbook

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