Also known as customer care or support, it is a professional service for customers before, within, and post purchase process of a product or a process. Offered as a series of service activities, customer care aims for enhancement of the level of customer satisfaction.
The purpose of customer service is to provide assistance for optimum utilization of the products or service consumerhas purchased or about to purchase. It is a managerial process for retaining customer’s brand loyalty and for generating referral leads.
A company with a good customer service function helps improve its image and increases brand loyalty. Customer service workshops and programs by well-known experts like Ron Kaufman are conducted regularly and you can benefit by attending these training programs.