Adaptive Marketing

Adaptive Marketing creates next generation product management and marketing professionals, critical catalysts for the fast growing IT product ecosystem in India. Enabling aspiring, new and existing PM/PMMs with pragmatic methodologies and field tested best practices, is critical as MNCs in India look at augmenting their technical execution with business focus and as Indian products go global. As the IT product industry adapts to new business models like Software as a Service (SaaS), new route to markets through the Web 2.0 and new customer acquisition paradigms for B2B and B2C segments with social media marketing, we aim to prepare and create the next generation professionals to be ready for the challenge and lead successful business. We envision Adaptive Marketing to be the pioneer service provider in product management and marketing training, consulting and execution services.

Why Adaptive ?

  • Delivered by “true” product practitioners (15+years of global Product Management/Marketing experience)
  • Experiential learning through real world case studies
  • Thorough coverage
    • Modules on customer interview techniques & soft skills
    • Module on how to perform like a global PM from India
  • Annual subscription to Adaptive XchangeTM
  • Post training Personalized coaching and access to panel of senior PM professionals (1 day a quarter)
  • Only curriculum certified in Asia by AIPMM for Certified Product Manager (CPM)