Social Media marketing is all about the method of pulling website traffic or business attention via meticulous use of social media sites. Shortly known as SMM, these programs mostly focus on the efforts for creating content that grabs the attention of readers and encourage them to share the content in their personal social network.
In Social Media marketing process, a corporate communication message reaches from one user to another and mostly gets accepted because the message usually come from genuine and trusted source. This marketing process is done by earned media process hence its long term impact survives more than the message circulation by paid media enactment. SMM is called also relationship marketing.
Check out the blog article on Social media marketing an overview by subject matter experts