CSR stands for corporate social responsibility and it is followed by most of the organizations as they are liable towards their environment and society. It is just not about donating money, but being more conscious about the society and spreading a word about it. Here are top 5 benefits of CSR and sustainability:
Spreading a positive impact on the society:
When businesses run, they do not consider the other factors apart from the profit making scenario. But, when CSR and sustainability activities are followed by the company, they become more aware about the impact of their work on the society, health, animals and environmentetc.
Improves brand image:
A business is just not about the products and services, but also about the brand image. Example: TATA; they have built a brand image of trust. People no longer needs an introduction of TATA products. The brand image speaks for them. Thus, when you are involved in CSR, your will be publicly noticed and your work will be appreciated.
Personal as well as professional development:
Corporate social responsibility and sustainability is an opportunity for the employees to learn something new and develop their existing skills. An activity like teaching helps the employees to widen their horizon. The employees also learns to balance both personal as well as professional life. Their teamwork, coordination and skills develops with each CSR activity they take.
Improves relationship with clients:
A Corporate social responsibility serves as a platform to build relationship with clients. The company can tie-up with several non-profit organizations and work with them towards betterment of the society. At the same time, they can also involve their clients in the CSR activities which is a way to connect with them and build a healthy relationship.
Yes, CSR is a noble activity. Lending a helping hand is always better than the praising lips, isn't it? When you sponsor a child’s education, doesn’t that give you a mental satisfaction? You may not be directly involved with people, but you are definitely making a change in the society.
Thus, as an employee of the organization, you must always be a part of such activities. If you have always made an excuse to participate in such activities, hold on, think twice and take a decision. You simple act can make a difference to someone’s life. Hope this article has been useful to you. Do let us know your feedback.